Megan Rose Edmunds
PROFESSIONAL HISTORY
Digital Marketing Coordinator
June 2023-Present
- Manage content for websites across the family of brands: The Canadian Brewhouse, The Canadian Icehouse, The Banquet Bar & Ribeye Butcher Shop. Collaborate with web developers to plan/implement more in-depth updates
-Oversee all digital signage in-store across the family of brands through Clickspace interface
- Serve as a liaison between restaurant locations and Uberall (review & digital listing platform) -instilling "best practices" for review responses and continually optimizing digital listings for maximum visibility
- Create Google Ads strategy and liase between the restaurant brands and our Google Ads agency, continually updating them on current business focuses to lead ads direction
- Create copy for marketing material across all platforms, menus and e-commerce (Ribeye Butcher Shop)'
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DIRECTOR OF DIGITAL ENGAGEMENT & PARTNERSHIP FULFILLMENT, Wichita Thunder
June 2019-October 2022
- Managed all social media platforms, ensuring consistent engagement and growth - Increased total following across three major platforms (Twitter, Facebook, Instagram) by 25% and ranked in the top 10 in the ECHL in Facebook interactions at the time I left
- Coordinated content production to maintain brand standards
- Oversaw communication with corporate partners and fulfillment of partnership components including in-arena signage (LED ribbons, video board, ice logos, dasher boards, print assets, web and social content)
- Created partnership proposals and proof-of-performance recaps
- Managed email marketing initiatives including season ticket holder newsletters and sales e-blasts to drive revenue
FREELANCE SOCIAL MEDIA MANAGER
February 2021-Present
Current clients: World’s Longest Game (Sherwood Park, AB) (volunteer), Kent Audio/Visual (Wichita, KS)
Past clients: Life.Church East Wichita (Wichita, KS) (volunteer), Petland West Wichita (Wichita, KS)
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MARKETING & COMMUNICATIONS ASSISTANT, LAKE SUPERIOR STATE UNIVERSITY ATHLETICS
July 2018 - May 2019
- Marketing of 12 varsity intercollegiate sports , promotion of single-game/season ticket sales and events, branding, social media, content creation (videos, social media graphics, schedule posters)
- Communications and PR – Served as fill-in Sports Information Director during a month-long vacancy, maintenance and content production for lssulakers.com, fulfilled local and national media requests and credential requests, created game notes and program inserts for hockey, volleyball and basketball, coordinated community relations initiatives resulting in Laker Athletics being named 2019 Community Partner of the Year by United Way of the Eastern Upper Peninsula
- Assisted with corporate partnership proposals, fulfilled all needs with acquiring or creating artwork/audio for partner advertisements, coordinated in-game partner promotions
- Supervised and created schedules for student promotional team and sports information staff
COMMUNICATIONS ASSISTANT, CAPTIONCALL
May 2016 - July 2018
- Provided excellent customer service by dictating/captioning a variety of conversational topics verbatim while maintaining speed, accuracy, and confidentiality
pr & communications assistant, 2018 nhl awards
June 2018
- Assisted NHL PR & Event Communications during the 2018 NHL Awards in Las Vegas, NV
- Player relations - Greeted players at host hotel and escorted to hospitality suite, escorted players from the red carpet into the show venue
- Media relations - Operated media credential check-in, assisted with the flow of players and media on the red carpet, assisted with award recipient media availability post-show
COMMUNICATIONS ASSISTANT, vegas golden knights
September 2017 - June 2018
Operated media credential and meal check-in, ran statistics from off-ice officials to team management/television/radio/media personnel, recorded and transcribed player/coach post-game quotes, operated media credential and meal check-in, compiled daily media clippings for distribution to organization personnel
MEDIA & WEB EDITOR, UNLV ICE HOCKEY
May 2015 - December 2017
Researched and provided pre-game team analysis matchups, live game updates on social media and post-game recaps, traveled with the team to cover road games, assisted with team promotions and marketing
STUDENT ASSISTANT, CITY OF HENDERSON PUBLIC AFFAIRS & MARKETING DEPARTMENT
July 2016 - January 2017
Social media content production and analytics, survey data analysis for City of Henderson events, research event sponsorships and collateral distribution, tracking/analysis of Henderson Pavilion event ticket sales
ASSOCIATE MANAGER, REGAL ENTERTAINMENT GROUP
August 2015 - August 2016
Trained, developed and coached non-management employees, monitored risk management, ensured guest satisfaction, controlled costs (i.e. inventory/auditing process of tracking all monetary and physical assets), counted/deposited/reconciled all revenue, oversaw marketing materials (i.e. posters and standees) by coordinating orders/shipments with production studios and creating marketing plans for placement of materials
FLOOR STAFF, REGAL ENTERTAINMENT GROUP
January 2014 - August 2015
Served as box office, concession, ticket-taker and usher positions. Experience in cash handling, food service, point-of-sale systems, training employees and customer service
SENIOR EVENTS Assistant, CITY OF HENDERSON PARKS AND RECREATION
February 2015 - August 2015
Oversaw general events by hosting, setting up/breaking down, providing customer service to thousands of attendees for events, maintained records for inventory of supplies and cost-breakdown of events
FRONT DESK ATTENDANT, CITY OF HENDERSON AQUATICS
June 2014 - February 2015
Processed daily pool admissions, class registrations, provided customer service by answering patron inquiries in person and via telephone, oversaw the minutes and agendas for meetings and the facility’s Outlook calendar (entered, updated, and ensured the accuracy of all events and programming information for all staff and management)
MEDIA INTERN, LAS VEGAS WRANGLERS PROFESSIONAL HOCKEY
October 2013 - April 2014
Shadowed employees in the front office/media department and the athletic training department